15. behind: PrettyLittleThing

[Jess]

This is such a great post and a real missed opportunity for PLT.

[Bibiana]

thanks Jess

[Maya H]

I absolutely love your vision for this- just goes to show what a missed opportunity this is for them! The rebrand feels so stale in comparison to what you suggested.

[Bibiana]

thank you Maya. It was very stale :/

[Shakya]

You nailed this concept, it's a shame they didn't have you to tell them right.

[Bibiana]

so kind, thanks shakya x

[holly chapman]

This is such a great post - love the analysis - immediately subscribing <3 xx

[Bibiana]

thanks holly <3